Founder story
The fiery origins of Lava Show
The concept of Lava Show was ignited in 2010 when Júlíus and Ragnhildur, a husband-and-wife duo, were captivated by a mesmerizing lavafall during the Fimmvörðuháls eruption that was the predecessor to the Eyjafjallajökull eruption that took place a few weeks later.
Founder story
The fiery origins of Lava Show
The concept of Lava Show was ignited in 2010 when Júlíus and Ragnhildur, a husband-and-wife duo, were captivated by a mesmerizing lavafall during the Fimmvörðuháls eruption that was the predecessor to the Eyjafjallajökull eruption that took place a few weeks later.
Founder story
The fiery origins of Lava Show
The concept of Lava Show was ignited in 2010 when Júlíus and Ragnhildur, a husband-and-wife duo, were captivated by a mesmerizing lavafall during the Fimmvörðuháls eruption that was the predecessor to the Eyjafjallajökull eruption that took place a few weeks later.
Founder story
The fiery origins of Lava Show
The concept of Lava Show was ignited in 2010 when Júlíus and Ragnhildur, a husband-and-wife duo, were captivated by a mesmerizing lavafall during the Fimmvörðuháls eruption that was the predecessor to the Eyjafjallajökull eruption that took place a few weeks later.
Inspired by a 200 meter high lava-fall
It all began in 2010, during the spectacular Fimmvörðuháls eruption in South Iceland. Standing in awe, mesmerized by a glowing lava fall cascading 200 meters down a cliffside, husband and wife, Júlíus Ingi Jónsson and Ragnhildur Ágústsdóttir, had a wild thought: What if people could experience this safely, up close, all year round—without the risk of hiking a volcano?
Inspired by a 200 meter high lava-fall
It all began in 2010, during the spectacular Fimmvörðuháls eruption in South Iceland. Standing in awe, mesmerized by a glowing lava fall cascading 200 meters down a cliffside, husband and wife, Júlíus Ingi Jónsson and Ragnhildur Ágústsdóttir, had a wild thought: What if people could experience this safely, up close, all year round—without the risk of hiking a volcano?
Inspired by a 200 meter high lava-fall
It all began in 2010, during the spectacular Fimmvörðuháls eruption in South Iceland. Standing in awe, mesmerized by a glowing lava fall cascading 200 meters down a cliffside, husband and wife, Júlíus Ingi Jónsson and Ragnhildur Ágústsdóttir, had a wild thought: What if people could experience this safely, up close, all year round—without the risk of hiking a volcano?
Inspired by a 200 meter high lava-fall
It all began in 2010, during the spectacular Fimmvörðuháls eruption in South Iceland. Standing in awe, mesmerized by a glowing lava fall cascading 200 meters down a cliffside, husband and wife, Júlíus Ingi Jónsson and Ragnhildur Ágústsdóttir, had a wild thought: What if people could experience this safely, up close, all year round—without the risk of hiking a volcano?
Life throws a curveball
But before they could pursue their dream, life threw them a curveball. In 2011, their two sons were diagnosed with autism. Everything changed. They poured their time and energy into supporting their boys —learning, adapting, and navigating the emotional and practical challenges of parenthood in uncharted territory.
Years passed. But the fire never went out. If anything, it grew stronger.
Life throws a curveball
But before they could pursue their dream, life threw them a curveball. In 2011, their two sons were diagnosed with autism. Everything changed. They poured their time and energy into supporting their boys —learning, adapting, and navigating the emotional and practical challenges of parenthood in uncharted territory.
Years passed. But the fire never went out. If anything, it grew stronger.
Life throws a curveball
But before they could pursue their dream, life threw them a curveball. In 2011, their two sons were diagnosed with autism. Everything changed. They poured their time and energy into supporting their boys —learning, adapting, and navigating the emotional and practical challenges of parenthood in uncharted territory.
Years passed. But the fire never went out. If anything, it grew stronger.
Life throws a curveball
But before they could pursue their dream, life threw them a curveball. In 2011, their two sons were diagnosed with autism. Everything changed. They poured their time and energy into supporting their boys —learning, adapting, and navigating the emotional and practical challenges of parenthood in uncharted territory.
Years passed. But the fire never went out. If anything, it grew stronger.
Inspired by resilience of their autistic sons
With time, their sons’ resilience and everyday victories inspired them and in early 2016, they reignited their dream. With no blueprint, no example to follow, and plenty of skeptics calling them crazy, they committed to building something that had never been done before: the world’s first live Lava Show.
People laughed at the idea. Real lava? Indoors? As a show? “It’s too dangerous.” “It won’t work.” “It’s impossible.”
But Ragnhildur and Júlíus had already weathered storms greater than doubt.
Inspired by resilience of their autistic sons
With time, their sons’ resilience and everyday victories inspired them and in early 2016, they reignited their dream. With no blueprint, no example to follow, and plenty of skeptics calling them crazy, they committed to building something that had never been done before: the world’s first live Lava Show.
People laughed at the idea. Real lava? Indoors? As a show? “It’s too dangerous.” “It won’t work.” “It’s impossible.”
But Ragnhildur and Júlíus had already weathered storms greater than doubt.
Inspired by resilience of their autistic sons
With time, their sons’ resilience and everyday victories inspired them and in early 2016, they reignited their dream. With no blueprint, no example to follow, and plenty of skeptics calling them crazy, they committed to building something that had never been done before: the world’s first live Lava Show.
People laughed at the idea. Real lava? Indoors? As a show? “It’s too dangerous.” “It won’t work.” “It’s impossible.”
But Ragnhildur and Júlíus had already weathered storms greater than doubt.
Inspired by resilience of their autistic sons
With time, their sons’ resilience and everyday victories inspired them and in early 2016, they reignited their dream. With no blueprint, no example to follow, and plenty of skeptics calling them crazy, they committed to building something that had never been done before: the world’s first live Lava Show.
People laughed at the idea. Real lava? Indoors? As a show? “It’s too dangerous.” “It won’t work.” “It’s impossible.”
But Ragnhildur and Júlíus had already weathered storms greater than doubt.
Opening Lava Show and welcoming their third son
In 2018, they opened the first Lava Show in the small town of Vík. It was raw, real, and completely unforgettable. Just like Iceland. The concept? Take real Icelandic lava rock from the 1918 Katla eruption and superheat it up to 1100°C (2000°F). Once molten it would be poured it into a showroom where the audience could see, hear, smell, and feel the lava—safely, from just feet away. It was equal parts, science, nature, and art.
The birth of the show coincided with another powerful moment: the birth of their third son. They named him Funi, Icelandic for fire. A symbol of their passion, their journey, and the flame that had kept them going
Opening Lava Show and welcoming their third son
In 2018, they opened the first Lava Show in the small town of Vík. It was raw, real, and completely unforgettable. Just like Iceland. The concept? Take real Icelandic lava rock from the 1918 Katla eruption and superheat it up to 1100°C (2000°F). Once molten it would be poured it into a showroom where the audience could see, hear, smell, and feel the lava—safely, from just feet away. It was equal parts, science, nature, and art.
The birth of the show coincided with another powerful moment: the birth of their third son. They named him Funi, Icelandic for fire. A symbol of their passion, their journey, and the flame that had kept them going
Opening Lava Show and welcoming their third son
In 2018, they opened the first Lava Show in the small town of Vík. It was raw, real, and completely unforgettable. Just like Iceland. The concept? Take real Icelandic lava rock from the 1918 Katla eruption and superheat it up to 1100°C (2000°F). Once molten it would be poured it into a showroom where the audience could see, hear, smell, and feel the lava—safely, from just feet away. It was equal parts, science, nature, and art.
The birth of the show coincided with another powerful moment: the birth of their third son. They named him Funi, Icelandic for fire. A symbol of their passion, their journey, and the flame that had kept them going
Opening Lava Show and welcoming their third son
In 2018, they opened the first Lava Show in the small town of Vík. It was raw, real, and completely unforgettable. Just like Iceland. The concept? Take real Icelandic lava rock from the 1918 Katla eruption and superheat it up to 1100°C (2000°F). Once molten it would be poured it into a showroom where the audience could see, hear, smell, and feel the lava—safely, from just feet away. It was equal parts, science, nature, and art.
The birth of the show coincided with another powerful moment: the birth of their third son. They named him Funi, Icelandic for fire. A symbol of their passion, their journey, and the flame that had kept them going
Lava Show erupts into success
From those humble beginnings, Lava Show has erupted into one of Iceland’s most highly rated attractions. In 2022, they opened a second location in Reykjavík’s Grandi Harbor District. The show has received rave reviews from scientists, journalists, travel writers, and visitors from around the world. What once seemed like a ridiculous idea is now praised for its innovation and creativity.
Lava Show erupts into success
From those humble beginnings, Lava Show has erupted into one of Iceland’s most highly rated attractions. In 2022, they opened a second location in Reykjavík’s Grandi Harbor District. The show has received rave reviews from scientists, journalists, travel writers, and visitors from around the world. What once seemed like a ridiculous idea is now praised for its innovation and creativity.
Lava Show erupts into success
From those humble beginnings, Lava Show has erupted into one of Iceland’s most highly rated attractions. In 2022, they opened a second location in Reykjavík’s Grandi Harbor District. The show has received rave reviews from scientists, journalists, travel writers, and visitors from around the world. What once seemed like a ridiculous idea is now praised for its innovation and creativity.
Lava Show erupts into success
From those humble beginnings, Lava Show has erupted into one of Iceland’s most highly rated attractions. In 2022, they opened a second location in Reykjavík’s Grandi Harbor District. The show has received rave reviews from scientists, journalists, travel writers, and visitors from around the world. What once seemed like a ridiculous idea is now praised for its innovation and creativity.
Lava Show is about fire in every form
They’ve won numerous innovation awards, including the prestigious Icelandic Travel Industry Innovation Award in 2021, and have been honored with TripAdvisor’s Best of the Best award—placing them among the top 1% of attractions worldwide.
But more than awards, what fuels them is the look of awe in people’s eyes. The goosebumps when the lava flows. The quiet wow that escapes when the heat hits the face.
Today, what began as an almost absurd dream is a symbol of resilience, imagination, and the power of believing in something even when no one else does. Lava Show isn’t just about lava—it’s about fire in every form. The fire of nature. The fire of family. And the fire that keeps you moving forward, no matter what.
Lava Show is about fire in every form
They’ve won numerous innovation awards, including the prestigious Icelandic Travel Industry Innovation Award in 2021, and have been honored with TripAdvisor’s Best of the Best award—placing them among the top 1% of attractions worldwide.
But more than awards, what fuels them is the look of awe in people’s eyes. The goosebumps when the lava flows. The quiet wow that escapes when the heat hits the face.
Today, what began as an almost absurd dream is a symbol of resilience, imagination, and the power of believing in something even when no one else does. Lava Show isn’t just about lava—it’s about fire in every form. The fire of nature. The fire of family. And the fire that keeps you moving forward, no matter what.
Lava Show is about fire in every form
They’ve won numerous innovation awards, including the prestigious Icelandic Travel Industry Innovation Award in 2021, and have been honored with TripAdvisor’s Best of the Best award—placing them among the top 1% of attractions worldwide.
But more than awards, what fuels them is the look of awe in people’s eyes. The goosebumps when the lava flows. The quiet wow that escapes when the heat hits the face.
Today, what began as an almost absurd dream is a symbol of resilience, imagination, and the power of believing in something even when no one else does. Lava Show isn’t just about lava—it’s about fire in every form. The fire of nature. The fire of family. And the fire that keeps you moving forward, no matter what.
Lava Show is about fire in every form
They’ve won numerous innovation awards, including the prestigious Icelandic Travel Industry Innovation Award in 2021, and have been honored with TripAdvisor’s Best of the Best award—placing them among the top 1% of attractions worldwide.
But more than awards, what fuels them is the look of awe in people’s eyes. The goosebumps when the lava flows. The quiet wow that escapes when the heat hits the face.
Today, what began as an almost absurd dream is a symbol of resilience, imagination, and the power of believing in something even when no one else does. Lava Show isn’t just about lava—it’s about fire in every form. The fire of nature. The fire of family. And the fire that keeps you moving forward, no matter what.
Shortcuts
Reykjavík
Vík
Lava Show
VAT number: 132003
Icelandic ID number: 4607161010
Shortcuts
Reykjavík
Vík
Lava Show
VAT number: 132003
Icelandic ID number: 4607161010
Shortcuts
Reykjavík
Vík
Lava Show
VAT number: 132003
Icelandic ID number: 4607161010